Art & all things design.

My daughters.

Writing.

Listening to my husband play piano.

Podcasts.

Travel.

Women’s empowerment.

Georgia's independence.

Sunny days.

& rainy days too...

Art & all things design. My daughters. Writing. Listening to my husband play piano. Podcasts. Travel. Women’s empowerment. Georgia's independence. Sunny days. & rainy days too...

About

Originally from the Republic of Georgia, my design journey has been diverse, spanning from the early days of cryptocurrency at Coinbase to pioneering fitness experiences at Tonal.

Skilled at both the product and brand design levels, I excel at solving user needs and business problems through design. I employ research and data to understand problems, empower teams through design systems and efficient processes, and craft exceptional experiences through rapid prototyping. Whether I'm collaborating with a team or working hands-on on a startup venture, my approach remains focused on delivering impactful results.

With over two decades of experience in the design industry, I've cultivated a deep-rooted belief that true creative leadership is defined by active engagement in the work. My passion for craftsmanship remains strong. As a seasoned design leader, I find fulfillment in both setting a design vision, guiding my team, and diving headfirst into the creative process.

Throughout my career, I've focused on designing product experiences for early-stage companies and emerging startups across a wide array of industries. From fintech to health tech to AI, my work has centered on designing experiences that resonate deeply with users and drive tangible results.

Driven by curiosity and a relentless passion for pushing boundaries, I am dedicated to shaping the future of design.

"Beyond being creatively talented, she brings a deeply thoughtful approach to the work, starting with the ethos and objectives that drive the brand, before bringing it to its stunning visual life. Further, she is an incredible human and so lovely to work with!"

– Amy Dornbusch, Founder of AtlasDaughters
“Nina is a visionary - innovative and ever-adaptable. Even in stressful, demanding times, she found ways to inspire, engage, and support her team. She is a true servant leader, remaining deeply focused on the growth and well-being of her reports.”

– Joanna Vargas, Design Operations Manager at Tonal
“Nina is so good at what she does that a new term had to be coined: To "Ninafy" means to do infinitely more than was asked of you, to produce beautiful work in an incredibly short period of time and to prioritize what's in the best interest of the business while putting our customers first.”

– Lisa Contoyannis, Executive Vice President, Product and Conversational AI at JustAnswer
“Nina's leadership skills are unmatched. She has the perfect balance of standing by what she believes in and listening to others. She empowers all those around her to be their best and always keeps users at the heart of everything her and her team delivers. ”

– Lauren van der Vossen, Staff Product Designer at Tonal
“Nina is one of the best Managers and Designers I have had the opportunity to work with, in my career. She is talented creative, has human qualities (honesty, integrity, wholeheartedness), and above all she is a kind leader.”

– Robin Barata, Staff Industrial Designer at Tonal
“Nina is a tremendous force who leads with compassion, commitment, and unmistakable sincerity. Her strength in building and supporting multi-disciplinary design teams is what made us more interconnected at Tonal.”

– Nicole Zigmont Nichols, Staff Product Designer at Tonal
“Nina provides both guidance and autonomy to her teams and leads with passion, yet is levelheaded. She knows how to be tactical as a team manager. She is someone who understands work-life balance and fosters inclusion at every level. She gives and takes feedback frequently and constructively, with true candor and a very genuine intention to make people grow.”

– Alberto Villarreal, Design Director at Tonal
“Nina's design advice is potent. A little of her input goes a long way.”

– Vinitha Watson, Founder of Zoolabs

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