Systems Design

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Nina Samarguliani

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Design Studio

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Product Design

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Brand Design

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Creative Direction

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Strategy

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Art Direction

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Systems Design • Nina Samarguliani • Design Studio • Product Design • Brand Design • Creative Direction • Strategy • Art Direction •

A woman in pink workout clothes stretching her leg in a fitness studio with a lavender background.
Comparison of a woman's posture, illustrating a before and after of a fitness or body transformation, with skeletal overlays indicating changes in body alignment.
A woman hugging two young girls outdoors, one girl holding a woven straw hat with a wide brim. The scene appears to be in a natural setting with greenery in the background.
A woman is exercising with a battle rope in a room with large windows and beige curtains, with a potted plant nearby, and a wall-mounted screen showing workout data.
A modern exercise machine with two adjustable arms and handles, set against a colorful gradient background.
Tree with small green leaves and clusters of small yellow flowers against a light sky.

I'm a design leader based in Oakland, California. I design experiences that people love and that drive business results. My passion lies in partnering with brands I believe in and creating a positive impact in people's lives.

How I can help

I collaborate with founders and teams to define brands, design thoughtful products, and build systems that last

  • Brand Identity • Brand Strategy • Art Direction • Creative Direction

    I help teams and founders define a brand’s essence — clarifying what it stands for, how it looks, and how it makes people feel. From strategy and positioning to visual identity and creative direction, I build systems that tell a consistent story across every touchpoint.

  • Product Design • UX/UI • Design Systems • Research

    I design digital experiences that are intuitive, elegant, and scalable. My process combines user research, design systems, and thoughtful interaction design to create products people trust and enjoy using every day.

  • Design Consultancy • Workshops • Mentorship

    I collaborate with teams and founders as a design advisor, helping shape creative strategy, guide teams through design reviews, and run workshops that align cross-functional partners.

  • 1:1 Guidance • Design Leadership Coaching

    I mentor designers and emerging leaders looking to refine their craft, strengthen their voice, and grow with confidence.

Here are a few projects that reflect my approach

Woman working out with resistance bands in a home gym, standing in front of a TV and a large potted plant, with sunlight coming through sheer curtains.
A woman and two young girls outdoors, sharing a close, affectionate moment. The woman has red hair and is wearing a brown sweater, the girl on the left has braided hair, and the girl on the right has long, loose hair. Behind them is a blurred natural background.
Coinbase logo over a background with the text 'Satoshi was here' and other partial cryptocurrency-related text.
A woman in workout clothes performing a high kick, smiling, with the word 'Skinny' written across the image.

Let’s work together

Whether it’s shaping an early idea or refining an existing experience, let’s bring your vision to life