Creating AtlasDaughter’s brand
AtlasDaughters: Empowering future leaders through transformative travel experiences.
AtlasDaughters stands as a beacon of empowerment, fostering unbreakable mother-daughter bonds while championing philanthropy and shared experiences. As the sole designer behind the brand, I had the privilege of shaping its identity and crafting an immersive experience that resonates with its noble mission.
The goal
AtlasDaughters is on a fearless mission to mobilize capital into the hands of women leading innovative solutions for human and planetary health. Grounded in philanthropy and multi-generational learning, the brand seeks to empower future leaders by curating transformative travel experiences exclusively tailored for mothers and daughters.
My role
I led the creative direction for AtlasDaughters, infusing every aspect with purpose and elegance. From conceptualizing the brand identity to orchestrating the design of the website and all products, I ensured that each element reflected the brand's ethos of empowerment and excellence. Through meticulous attention to detail, I brought to life an exceptional brand experience that resonates with its audience.
The result
AtlasDaughters epitomizes the synergy between philanthropy, shared experiences, and unbreakable mother-daughter bonds. By leveraging impeccable trip curation and high-end touches, coupled with strategic partnerships with nonprofit organizations, the brand offers unparalleled opportunities for personal growth and societal impact.
In collaboration with founder Amy Dornbusch, I am proud to have played a pivotal role in shaping AtlasDaughters into a transformative force for good. Together, we have created more than a brand – we have crafted a movement that empowers women, nurtures relationships, and inspires positive change.
Visit Atlasdaughters.com to experience the design.
Photography Credit: Lindsey Shea
